WHO WE ARE.
Optiwise Property Group is about people. Our connection to people is property-focused because property is a fundamental need in life that can be maximised for individuals and communities to improve our quality of life.
Yet, we are more than that.
Our solutions are concentrated on maximising your investment.
We value add through our experience, our group and our trusted relationships because your success comes from a team; a team of trusted professionals. Yet, we are more than that.
We are more than property, we are more than wealth, we are about a holistic approach to your financial outcomes and identifying the path of least risk in which they may be achieved.
We are focused on how we can optimise your specific outcomes through the applied wisdom developed, tested, matured and proven over decades.
We are unique because you are unique.
We are unique because your situation is unique.
We are unique because your outcomes are unique.
We are optimisers of your circumstance and opportunity.
We are a source and application of wisdom.
We are Optiwise.
We are for you.
Whatever you think we are, prepare to be surprised. Who we are and how we add value to you is so much more than most people expect.
MISSION: To support and optimise our clients’ outcomes with unique, customised strategies by discovering their needs, and identifying and minimising risk through applying practised wisdom to maximise value.
MAL CAYLEY
Doting husband, awesome dad, great friend, community leader, and property whisperer (he also leads the Optiwise team)
With decades of experience spanning property development, finance, and real estate, Mal leverages his honed skills derived from an extensive military background to meticulously analyse data and information. This analytical prowess enables him to craft strategic research that sheds light on both current and future trends in property markets.
His ability to correctly predict what others can’t by drilling into data and observing trends has cemented Mal as a market intelligence specialist with a great reputation for his operational and marketing capacity, depth of insight, creativity and integrity of delivery. His unique insight in the residential property space has seen him deliver presentations as a sought-after resource and guest speaker across Australia and the world, and become the go-to expert for media commentary on all things property and research.
Mal learned his trademark skill set of risk assessment, information management and analysis, operational entrepreneurialism and leadership during more than 17 years as a member of the Australian Army where he worked his way from an infantry soldier to an Intelligence Corps Captain and then as a consultant to very large public and private companies.
Driven by a passion for property and a quest for new challenges, Mal has carved a path in the property industry marked by innovation in business methodologies, research, and product development. His track record of optimizing outcomes, from individual endeavors to large-scale developments, coupled with over a decade of consistently accurate predictions, laid the groundwork for the establishment of the Optiwise Group.
Beyond his role at Optiwise, Mal is deeply committed to community initiatives aimed at expanding housing opportunities for the less fortunate. Actively involved in various community groups, events, and sports, he is motivated by a desire to effect positive change in the lives of others, a sentiment rooted in his profound appreciation for family and humanity. Despite his professional accomplishments, Mal's preferred titles are those of a devoted husband and father to his six children. In essence, Mal exemplifies the epitome of a compassionate and accomplished individual, whose presence and insight is invaluable to all fortunate enough to know him.